Design, quality and comfort are at the heart of JITENSHA. No compromise on any of these. Minimalism, purity, sober, french chic make the JITENSHA style. Our bicycles are inspired from Japan, designed in France and hand-assembled on order in our artisan workshop on the Swiss/French border.


A search for the purity makes the JITENSHA style: sober, a branding reduced to the essentials, for elegant and minimalist urban bikes. It is the Japanese art of living that has inspired in our search for essential, elegance, fluidity, simplicity, purity and poetry.


Our mechanics fully assembles your JITENSHA when we receive your order in our Geneva workshop. Every thread is greased, every bolt tightened, and once assembled, every JITENSHA is “human-tested” before being prepared, boxed and shipped to you. We are proud of our Swiss craftsmanship.


We’ve taken a year to design, select, test, benchmark and fine tune all our parts. Our selection has focused on design, performance and quality.


To make you want to create and ride at the right price, we’ve decided to focus on online sales. And to make it simple, there are only 5 prices* for JITENSHA. It only depends on the frame colour you choose, all other parts will have no impact on price: 690 € (Black and White), 740 € (Concrete and Whisky), 790 € (Chrome), 890€ (Copper).

*price for a single speed. +130€ for 2 Speeds and +1380 for E-JITENSHA (including shipping in France and Switzerland and shipping insurance)


Our frames are hand-made using double-butted Cr-Mo 4130 steel (chromoly). This steel alloy is the most suitable for city bicycles. It delivers superior comfort to other trendy materials (aluminium, titanium or carbon). It has a natural flex to absorb the road vibrations. Comparing to standard Steel, Cr-Mo has double the strength and this enables to gain significant weight whilst having the ideal balance of strength, weight and durability.



The single speed brings a lot of fluidity and reactivity, it’s simpler and lighter. The great surprise is to see that when going uphill, its not penalizing at all, rather the opposite.

Frederic | Paris

I am very satisfied to own a different bicycle than the ones usually seen. Jitensha team was great during the order porcess. I hope I’ll keep it long. I wish a great future to Jitensha.

Didier | Paris

Very happy with Jitensha! Great purchase, I gained 5km/h of average speed with style!

Gregoire | Paris

Easy to use, with a impressive start capacity , I am fan of my Jitensha. Beyond technical aspects, it has a minimalist ligne and first class aesthetics.

Yann | Paris

Great experience from order to delivery. The service is personalised and the bicycle is superb.

Pierre | Geneva

The bicycle is simply beautiful, very comfortable, best one! Thank you Jitensha.

Renaud | Paris

A daily cyclist in the urban jungle of Brussels, my Jitensha is my first experience on a singlespeed and it’s a real treat. I sneak into the traffic, I swallow the slopes without difficulty and I discover a new way to travel by bike. Aesthetically, my chrome does not go unnoticed and it is not uncommon for me to be approached by other road users to discuss my Jitensha until the fire goes green!

Renaud | Brussells

I recommend with eyes closed this beautiful bike! Everything is simple but it is this simplicity that makes this experience unique. I am even stopped in the street to tell me that my bike is beautiful! Just happy with this purchase! Thank you !

Igor | Paris



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Every JITENSHA is assembled for you, on demand, in our workshops (Annecy and Geneva).  Every detail is key to ensure a superb style, a great ride and safety.  

We welcome you to visit us  if you want to see, touch and try a JITENSHA. 


* In France and Switzerland. 

Your JITENSHA arrives at your door in 2 weeks. If you are in a rush, contact us, we will do better!  

We deliver our E-bikes everywhere in Europe . We deliver worldwide by air our traditional bikes .

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Ready to ride in minutes

Your JITENSHA is fully assembled and tested in our workshops. Once tested, the handlebar, pedals, front wheel and saddle are removed. Its all pre-set, so when it arrives you need 4 standard tools, 6 steps and you'll hit the road in10 minutes. No technical skills neeeded. If you are not comfortable, our partner Cyclofix can do the assembly for you. 

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We are proud to offer a very upscale and personal customer experience and service. Do not hesitate to contact.  You can reach us by multiple channels. We will answer 7/7 in a few hours. 

Online chat | Phone: France +33 1 82 88 03 85 or Suisse +41 22 518 87 09 | Email: service@jitensha.fr 


Each new bicycle is guaranteed against any material and manufacturing defects for 2 years.
Our bicycles are ISO Certified for the highest quality and safety standards. 

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