Jitensha means bicycle in Japanese. It’s deeply anchored in the Tokyo culture and lifestyle. All kinds of people, riding all kinds of bicycles.  A brilliant way to experience and live Tokyo.

Jitensha has always been part of our lifestyles as well. Whilst living in Tokyo, the vision of sharing our love and dreams emerged.

The belief bicycles are and will increasingly be a great urban commute solution. The will to share our love of bicycles, design, fashion, Tokyo, Paris… and our dreams for a more sustainable environment, through smaller, responsible businesses.

That’s the spirit and energy in Jitensha!

Jitensha is founded by 3 friends. Nicolas, the ‘explorer’ and business lead, a Parisian-global connector. He’s lived and worked in many cities worldwide, managing international consumer brands. François, the ‘creative mind’, a real Parisian, travels the world for inspiration presenting innovative visions and designs for major brands. Cedric the ‘organizer’ is based in Geneva and takes care of operations and logistics. He has worked for many years in film production. We are now committed to the Jitensha adventure and to creating something meaningful, beautiful and fun.



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Every JITENSHA is assembled for you, on demand, in our workshops (Annecy and Geneva).  Every detail is key to ensure a superb style, a great ride and safety.  

We welcome you to visit us  if you want to see, touch and try a JITENSHA. 


* In France and Switzerland. 

Your JITENSHA arrives at your door in 2 weeks. If you are in a rush, contact us, we will do better!  

We deliver our E-bikes everywhere in Europe . We deliver worldwide by air our traditional bikes .

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Ready to ride in minutes

Your JITENSHA is fully assembled and tested in our workshops. Once tested, the handlebar, pedals, front wheel and saddle are removed. Its all pre-set, so when it arrives you need 4 standard tools, 6 steps and you'll hit the road in10 minutes. No technical skills neeeded. If you are not comfortable, our partner Cyclofix can do the assembly for you. 

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We are proud to offer a very upscale and personal customer experience and service. Do not hesitate to contact.  You can reach us by multiple channels. We will answer 7/7 in a few hours. 

Online chat | Phone: +33679603488 or +41786365455 | Email: service@jitensha.fr | Whatsapp: +41786365455

2 YEARS WARRANTY & outsanding after sales

All our biycycles are guaranteed for 2 years againsts any material or manufacturing defect. The E-JITENSHA engine and battery as well.  

Our partner Cyclofix, active in 10 french cities + our workshops in Geneva and Annecy + all parts in stock in our workshops enable us to quickly solve all issues you may face. 

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