Jitensha means bicycle in Japanese. It’s deeply anchored in the Tokyo culture and lifestyle. All kinds of people, riding all kinds of bicycles.  A brilliant way to experience and live Tokyo.

Jitensha has always been part of our lifestyles as well. Whilst living in Tokyo, the vision of sharing our love and dreams emerged.

The belief bicycles are and will increasingly be a great urban commute solution. The will to share our love of bicycles, design, fashion, Tokyo, Paris… and our dreams for a more sustainable environment, through smaller, responsible businesses.

That’s the spirit and energy in Jitensha!

Jitensha is founded by 3 friends. Nicolas, the ‘explorer’ and business lead, a Parisian-global connector. He’s lived and worked in many cities worldwide, managing international consumer brands. François, the ‘creative mind’, a real Parisian, travels the world for inspiration presenting innovative visions and designs for major brands. Cedric the ‘organizer’ is based in Geneva and takes care of operations and logistics. He has worked for many years in film production. We are now committed to the Jitensha adventure and to creating something meaningful, beautiful and fun.


Every JITENSHA is hand-assembled and tested with care in our workshop once your order is placed.


JITENSHA arrives 90% assembled. 4 standard tools, 6 simple steps and 10 minutes to hit the road. More on assembly


Each new bicycle is guaranteed against any material and manufacturing defects for 2 years. Our bicycles are ISO Certified for the highest quality and safety standards. More on quality


7/7 personalised service and customer care
FR : +33 6 79 60 34 88 / CH : +41 78 636 5455
or by email at service@jitensha.fr.


Visa, Mastercard, American Express and Paypal accepted. PCI Level 1 Certified payment. More on payment


Delivery in less than 14 days guaranteed
Free express and tracked shipping in France and Switzerland (inclunding insurance for E-Bike).
30€ to 50€ Flat fees for Europe (except Islands) for Single Speed and 2 Speed. +20€ for E-bike. More on delivery